line stretching

line stretching
line stretching ˈline ˌstretching also ˈproduct ˌline ˌstretching noun [uncountable]
MARKETING expanding an existing range of products by adding new products that are similar to the others but have new features

* * *

line stretching UK US noun [U] (also product line stretching) MARKETING
PRODUCT LINE EXTENSION(Cf. ↑product line extension)

Financial and business terms. 2012.

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